In Scientology, this is the name of a propaganda and disinformation method for dealing with those who oppose the Org.
If there will be a long-term threat, you are to immediately evaluate and originate a black PR campaign to destroy the person’s repute and to discredit them so thoroughly that they will be ostracized.
– L. Ron Hubbard, 30 May 1974, “Confidential – PR Series 24 – Handling Hostile Contacts/Dead Agenting”
This is correct procedure: (1) Spot who is attacking us. (2) Start Investigating them promptly for FELONIES or worse using our own professionals, not outside agencies. (3) Double curve our reply by saying we welcome an investigation of them. (4) Start feeding lurid, blood, sex, crime actual evidence on the attackers to the press.
– L. Ron Hubbard, 25 February 1966, “ATTACKS ON SCIENTOLOGY”